Browsing School of Statistics and Planning (SSP) Collection by Subject "Customer loyalty"
Now showing items 1-3 of 3
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Effects of Corporate Social Responsibility Activities on Customer Loyalty: Case Study of MTN Uganda
(Makerere University, 2019)The study examined the effect corporate social responsibility activities have on the loyalty of MTN subscribers. Specifically, the study looked at how MTN Uganda is performing in the four major components of corporate ... -
Impact of Africell corporate social responsibility on customer loyalty
(Makerere University, 2019-09)The study aimed examining the impact of Africell Corporate Social Responsibility on customer loyalty using primary data collected from Africell users in Central Uganda. Questionnaire was used the major tool for collecting ... -
Impact of corporate social responsibility on customer loyalty towards telecommunication network
(Makerere University, 2022-04)The study intended to examine the impact of corporate social responsibility on customer loyalty towards telecommunication network. To achieve this, different specific objectives were examined that is to say, examining ...