Browsing School of Statistics and Planning (SSP) Collection by Subject "Customer retention"
Now showing items 1-3 of 3
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Customer satisfaction among bank users: a case study of banks within Makerere University
(Makerere University, 2021-02)This study aimed to analyze customer satisfaction among bank users in Uganda, specifically looking at banks within Makerere University's main campus. The study used primary data with a sample of 68 respondents who were ... -
Effect of market relationship on customer retention in MSMES in Uganda; a case study of Luuka Company in Kawempe division.
(Makerere University, 2022-11)The study aimed at examining the effect of Customer Relationship Marketing practices on Customer Retention Luuka Plastic Company. From the univariate analysis, highest percentage of people strongly agreed with commitment, ... -
The impact of e-banking on customer retention in commercial banks of Uganda: a case study of Centenary Bank
(Makerere University, 2021-02)The study sought to explain the impact of e-banking on customer retention in commercial banks of Uganda with a case study of centenary bank Uganda. The study was guided by three specific objectives which were; e-banking ...