Browsing School of Statistics and Planning (SSP) Collection by Subject "customer brand loyalty"
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Impact of sales promotion on customer brand loyalty for breweries products: a case study of Uganda Breweries Limited, Kamwokya
(2018-11-29)The main objective of this study is to examine the impact of sales promotion on customer brand loyalty for breweries products with a case study of Uganda breweries limited, Kamwokya. The study further had ...