Browsing School of Statistics and Planning (SSP) Collection by Title "Factors affecting consumer adoption of online shopping (a case study of Makerere University Kampala)"
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Factors affecting consumer adoption of online shopping (a case study of Makerere University Kampala)
(Makerere University, 2022-03)The purpose of the study was to establish the factors influencing adoption of online shopping by customers in Kampala. Specifically, the study determined the association between respondents’ socio-demographic characteristics ...