Browsing School of Statistics and Planning (SSP) Collection by Title "Factors affecting customer adoption of online shopping: a case study of Makerere University Kampala"
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Factors affecting customer adoption of online shopping: a case study of Makerere University Kampala
(Makerere University, 2020-12)The purpose of the study was to establish the factors influencing adoption of online shopping by customers in Kampala with the specific objectives as determining relationship between individual demographic characteristics ...