Browsing School of Statistics and Planning (SSP) Collection by Title "Factors influencing the adoption of digital marketing among SMEs in Kampala: a case study of Kawempe division"
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Factors influencing the adoption of digital marketing among SMEs in Kampala: a case study of Kawempe division
(Makerere University, 2021-02)Factors influencing digital marketing adoption among SMEs are phenomenon for the modern day business innovation. The purpose of the study was to find out the factors influencing the adoption of digital marketing among SMEs ...