Browsing School of Statistics and Planning (SSP) Collection by Title "Impact of Digital Marketing on Consumer Purchasing Decision: A case study of Makerere University students"
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Impact of Digital Marketing on Consumer Purchasing Decision: A case study of Makerere University students
(Makerere University, 2019-12)The advancement of technology in the 21st century has led to interconnectivity of consumers to increase. As a result, consumer behavior has changed and a need for organizations to understand the impact of digital marketing ...