Browsing School of Statistics and Planning (SSP) Collection by Title "Statistical Analysis of Social Media influence on Consumer Behavior among Makerere University Students"
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Statistical Analysis of Social Media influence on Consumer Behavior among Makerere University Students
(Makerere University, 2019-08-14)The growth of social media and social networks has influenced the way companies and retailers market their products and services to their target audience who are mainly the young people using these social media platforms. ...