Factors Influencing Performance of Domestic Tourism in Uganda: A Case Study of Uganda Wildlife Education Centre

Abstract

This study is an investigation on the factors influencing performance of domestic tourism in Uganda. Specifically, the study sought (𝑖) to find out the contribution of the domestic tourism; (𝑖𝑖) to investigate the factors affecting the performance of the domestic tourism in Uganda; (𝑖𝑖𝑖) to identify the strategies of improving the performance of the domestic tourism at Uganda Wildlife Education Centre in Uganda. This research adopted the descriptive and exploratory research design that aimed at collection of data and the tabulation of frequencies on research variables and the research reveals who, what, when, where or how much (Saunders and Thornhill, 2000). A Simple Random Sampling was used to select 83 respondents from the total population to participate in the study. With the aid of Stata 15.0 computer software, data analysis was performed at two different levels namely univariate and bivariate. The study revealed that the largest proportion of respondents were male (51%; n=42), aged 26-35 years (52%; n = 43) and they were degree holders (57%; n = 47).According to the reveler’s opinion, the highest percentage (49%; n =41) of them agreed (34%; n = 28) and strongly seconded that employment of Ugandans both at the lower levels and higher levels boosts and adds to the domestic tourism of the country. In a bid to assess factors that contribute to domestic tourism, the majority agreed (55%; n = 46) that developing the infrastructure leaves the tourists wanting to visit the country. As much as improving the physical infrastructure is one important factor if the country’s domestic tourism sector is to boost, there is need to improve on infrastructure such as good roads facilitates movement of tourists and creates a good name for the country.