Knowledge about the role of modern technology on the performance of organizations in Uganda, a view of employees in retail firms in Kamwokya
MetadataShow full item record
The major objective of this study was to analyze the knowledge about the effect of modern technology on the performance of organizations. The study applied a non-experimental design called descriptive survey research design. The justification for using this design is that it clearly explores the existing status of two or more variables at a given time. The questionnaires to be administered to the operators of retail organizations in Kamwokya were both open ended and close ended. This method was chosen because wide data can be obtained and it limits bias on the side of the researcher. After the administered questionnaires were gathered, the data analysis was done according to the study objectives. Thus, all the data collected from respondents was analyzed based on descriptive statistical analysis by use of the SPSS software so as to obtain a more statistical analysis of the study. ANOVA bivariate test was used to analyse the association and compare the variables as seen below. Multiple linear regression model was used in this study because it attempts to model the relationship between two or more explanatory variables and a response variable by fitting a linear equation to observed data. The study results revealed that the retail firms that use mobile devices make more profits than those that don’t use mobile devices. Moreover, the ANOVA results revealed that the there is a significant relationship between the use of HR system, use of IT tools on performance of retail firms in Kamwokya at 5 percent level of significance since the p-value is less than 0.05. Last but not least, the regression results revealed that there is a statistically significant positive relationship between the use of laptops & use of mobile devices and the performance of retail firms in Kamwokya in this study since its P-value is less than 0.05. From the findings the study recommends that retail firms should embrace IT tools and services so as to have competitive edge and improve service delivery to customers, have more self-service enabled services, automate all critical processes to achieve higher efficiency, reliability and control in the organization.