An Evaluation of the Performance of Network Marketing Companies With Respect to the Improvement of the Livelihoods of People in Uganda: A Case Study of AIM Global Uganda
Kobusingye, Rita Sheila
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Network marketing has been an area of controversy in business for decades. As many as there are celebrating the industry, there is also a lot of controversy on whether it is a legitimate and equal opportunity for all who get involved. This research is aimed at analysing the impact that network marketing has had on all those that are involved in Uganda focusing on Aim Global Uganda. The research explored the definition and background of the network marketing industry, benefits and challenges faced by those involved. The study used a cross section survey on the target population of 263 active distributors at the Haruna towers centre. 80 of which were sampled using the random sampling technique for analysis to infer to the population The study recommends more research to be done to understand the industry, sensitization about investments, the work required to make them work and rate of success, more income generating opportunity should be availed to the youth in terms of funding and free business start-up advise to increase the rate of business success.