• Login
    View Item 
    •   Mak UD Home
    • College of Business and Management Sciences (CoBAMS)
    • School of Statistics and Planning (SSP)
    • School of Statistics and Planning (SSP) Collection
    • View Item
    •   Mak UD Home
    • College of Business and Management Sciences (CoBAMS)
    • School of Statistics and Planning (SSP)
    • School of Statistics and Planning (SSP) Collection
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Factors Influencing Customer Preference of Commercial Bank in Mubende District: Case Study of Commercial Banks in Mubende Town Council

    Thumbnail
    View/Open
    Undergraduate dissertation (1.194Mb)
    Date
    2019-08-09
    Author
    Mwesigwa, Solomon
    Metadata
    Show full item record
    Abstract
    This study aimed to establish factors influencing customer preference of commercial bank in mubende district with a case study of commercial banks in mubende town council. This was done by investigating some possible demographic factors as well as some product & service factors. The demographic factor investigated was gender. Product and service factors included; perceived safety of funds, large number of ATMs, interest rates offered on loans and the speed of service at the tellers. This study was based on a sample of 194 commercial bank customers, to whom were administered to questionnaires. The data was captured in Microsoft excel and exported to stata for further analysis. For univariate analysis, frequency was the summary statistic used for analysis and for bivariate analysis, Pearson Chi square was used to ascertain the relationships between the dependent and independent variables.
    URI
    http://hdl.handle.net/20.500.12281/6804
    Collections
    • School of Statistics and Planning (SSP) Collection

    DSpace 5.8 copyright © Makerere University 
    Contact Us | Send Feedback
    Theme by 
    Atmire NV
     

     

    Browse

    All of Mak UDCommunities & CollectionsTitlesAuthorsBy AdvisorBy Issue DateSubjectsBy TypeThis CollectionTitlesAuthorsBy AdvisorBy Issue DateSubjectsBy Type

    My Account

    LoginRegister

    Statistics

    Most Popular ItemsStatistics by CountryMost Popular Authors

    DSpace 5.8 copyright © Makerere University 
    Contact Us | Send Feedback
    Theme by 
    Atmire NV