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dc.contributor.authorNyombi, Godfrey Collines
dc.date.accessioned2021-02-04T07:33:06Z
dc.date.available2021-02-04T07:33:06Z
dc.date.issued2021-02
dc.identifier.citationNyombi, G. C. (2021). Factors influencing choice of pay television: a case study of Makindye division, Kampala. Unpublished undergraduate dissertation. Makerere University, Kampala, Ugandaen_US
dc.identifier.urihttp://hdl.handle.net/20.500.12281/8702
dc.descriptionA dissertation submitted to the College of Business and Management Sciences in partial fulfillment of the requirements for the degree of Bachelor of Science in Quantitative Economics of Makerere Universityen_US
dc.description.abstractThe Pay-Television market in Uganda is a diverse platform with people currently having a variety of service providers to choose from. This is because of the digital migration process that saw new service providers enter the formerly monopolized market. The existence of these alternatives makes the choice made by people vary greatly on a personal level. What works for one person may not necessarily work for another and this is evidenced by the varying number of customers that subscribe to each Pay-Television. The purpose of this study was to determine the factors that influence people’s choice of Pay-Television and further understand the dynamics of choice within this market. The study employed a cross-sectional survey utilizing a multi-stage random sampling strategy to come up with a sample representative of the population of Makindye Division. Data was collected using self-administered questionnaires and it was analyzed on a univariate, bivariate and multivariate level using STATA. According to the findings of this study, it was concluded that age, occupation status, income earned, subscription cost per month, geographical location, type of programs aired and quality of content broadcast were among the significant factors that influence people’s choice of Pay-Television. Recommendations are made to the government to regulate the market so that customers get value for their money in form of good service. Pay-Televisions should also tailor their products to try and capture as many customers as possible from every demographic.en_US
dc.language.isoenen_US
dc.publisherMakerere Universityen_US
dc.subjectMakindye divisionen_US
dc.subjectPay televisionen_US
dc.subjectPay TVen_US
dc.titleFactors influencing choice of pay television: a case study of Makindye division, Kampalaen_US
dc.typeThesisen_US


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