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dc.contributor.authorKyotungire, Dollen
dc.date.accessioned2021-03-11T07:55:38Z
dc.date.available2021-03-11T07:55:38Z
dc.date.issued2021-01
dc.identifier.citationKyotungire, D. (2021). Assessment of factors influencing online shopping among university students: case study of School of Statistics and Planning, Makerere University. Unpublished undergraduate dissertation. Makerere University, Kampala, Ugandaen_US
dc.identifier.urihttp://hdl.handle.net/20.500.12281/9406
dc.descriptionA dissertation report submitted to the School of Statistics and Planning In partial fulfillment of the requirements for the award of a Bachelor’s degree in Statistics of Makerere University Kampalaen_US
dc.description.abstractThe main objective of the study was to assess factors influencing online shopping among university students. The study interviewed a sample 100 third year students from the five courses at school of Statistics and Planning, Makerere University. On average respondent were aged 23 years. Majority (55%) of the respondents were males, over 74% of the respondents were residing in hostels and university halls. At least each course of the five courses had 12% of the respondents though BSQE and BBS had a slightly higher number of participants (33% & 24% respectively). A considerate number of respondents (85%) were given at least 200,000 UGX upkeep. As regards to shopping online, only 46% of the respondents had ever shopped online with most of them shopping clothes and food/drinks and a higher percentage (43.48%) shopped monthly. On average majority of the online shoppers spent 50,000-200,000 UGX on a single purchase and most of them paid cash on delivery whereas the rest paid via mobile money and banks. At least in every ten online shoppers, nine used their smart phone to order for products. A considerate percentage of respondents agreed that online products are of good quality and that online shopping is convenient. At bivariate, results revealed that online shopping among university students significantly depends on gender, place of residence, average monthly upkeep and on the perceived good quality of online products and convenience of online shopping and finally a binary logistic model showed that online shopping was significantly associated with place of residence and perceived quality of online products among respondents where hostel residents had high odds (8.919) of shopping online and respondents that disagreed that online products are of good quality had less odds (0.007) of shopping online. The research recommends students among categories of people to embarrass online shopping because numerous advantages and changes in technology and development as sited by a number of researcher. She also encourages the government and private players to invest in online services as peoples` life styles are changing especially in times of calamities and pandemics such the recent COVID-19 that has made nearly the whole world’s population indoors. More so, she recommends further study on behaviors and preferences among online shoppers. This would provide insights on online players especially investors on what kind this to invest on and kind of individuals to targeten_US
dc.language.isoenen_US
dc.publisherMakerere Universityen_US
dc.subjectMakerere Universityen_US
dc.subjectUniversity studentsen_US
dc.subjectSchool of Statistics and Planningen_US
dc.subjectOnline shoppingen_US
dc.titleAssessment of factors influencing online shopping among university students: case study of School of Statistics and Planning, Makerere Universityen_US
dc.typeThesisen_US


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