The impact of billboard advertising on a product: (a case study in Kampala)

Abstract

The main objective of this research was to assess the impact of billboard advertising on product promotion. Specifically, the objectives of the study were to determine the effectiveness of billboard advertising on product promotion, to find out the extent to which Billboard Advertising are effective as Compared to other Forms of advertisements for Product Promotion, to find out the extent to which billboard advertising contribute to the growth of a company and challenges faced by respondent in billboard advertising on product promotion.