The impact of billboard advertising on a product: (a case study in Kampala)

dc.contributor.author	Abdallah, Aziiz
dc.date.accessioned	2022-01-28T07:46:14Z
dc.date.available	2022-01-28T07:46:14Z
dc.date.issued	2019-05-06
dc.description	A project report submitted to the Margaret Trowell School of Industrial and Fine Arts in partial fulfillment of the requirements for the award of the degree of Bachelor of Industrial and Fine Arts of Makerere University.	en
dc.description.abstract	The main objective of this research was to assess the impact of billboard advertising on product promotion. Specifically, the objectives of the study were to determine the effectiveness of billboard advertising on product promotion, to find out the extent to which Billboard Advertising are effective as Compared to other Forms of advertisements for Product Promotion, to find out the extent to which billboard advertising contribute to the growth of a company and challenges faced by respondent in billboard advertising on product promotion.	en_US
dc.identifier.citation	Abdallah, A. (2019). The impact of billboard advertising on a product: (a case study in Kampala). (Unpublished undergraduate dissertation). Makerere University, Kampala, Uganda.	en
dc.identifier.uri	http://hdl.handle.net/20.500.12281/11135
dc.subject	billboards	en
dc.subject	advertising	en
dc.subject	billboard advertising	en
dc.subject	marketing	en
dc.subject	advertisements	en
dc.subject	product promotion	en
dc.title	The impact of billboard advertising on a product: (a case study in Kampala)	en_US