The impact of billboard advertising on a product: (a case study in Kampala)
The impact of billboard advertising on a product: (a case study in Kampala)
Date
2019-05-06
Authors
Abdallah, Aziiz
Journal Title
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Abstract
The main objective of this research was to assess the impact of billboard advertising on product promotion. Specifically, the objectives of the study were to determine the effectiveness of billboard advertising on product promotion, to find out the extent to which Billboard Advertising are effective as Compared to other Forms of advertisements for Product Promotion, to find out the extent to which billboard advertising contribute to the growth of a company and challenges faced by respondent in billboard advertising on product promotion.
Description
A project report submitted to the Margaret Trowell School of Industrial and Fine Arts in partial fulfillment of the requirements for the award of the degree of Bachelor of Industrial and Fine Arts of Makerere University.
Keywords
billboards,
advertising,
billboard advertising,
marketing,
advertisements,
product promotion
Citation
Abdallah, A. (2019). The impact of billboard advertising on a product: (a case study in Kampala). (Unpublished undergraduate dissertation). Makerere University, Kampala, Uganda.