Examining the effectiveness of short form video content on brand perception : a case study of Mish Creative Agency
Examining the effectiveness of short form video content on brand perception : a case study of Mish Creative Agency
Date
2025
Authors
Elama, Isaac
Journal Title
Journal ISSN
Volume Title
Publisher
Makerere University
Abstract
Description
A dissertation submitted to the College of Humanities and Social Sciences in partial fulfilment of the requirements for the award of a Bachelor of Arts in Drama and Film Degree of Makerere University.
Keywords
Short-form videos
Citation
Elama, I. (2025). Examining the effectiveness of short form video content on brand perception : a case study of Mish Creative Agency (Unpublished undergraduate dissertation). Makerere University, Kampala, Uganda.