Examining the effectiveness of short form video content on brand perception : a case study of Mish Creative Agency
Examining the effectiveness of short form video content on brand perception : a case study of Mish Creative Agency
| dc.contributor.author | Elama, Isaac | |
| dc.date.accessioned | 2026-01-21T07:05:27Z | |
| dc.date.available | 2026-01-21T07:05:27Z | |
| dc.date.issued | 2025 | |
| dc.description | A dissertation submitted to the College of Humanities and Social Sciences in partial fulfilment of the requirements for the award of a Bachelor of Arts in Drama and Film Degree of Makerere University. | en_US |
| dc.identifier.citation | Elama, I. (2025). Examining the effectiveness of short form video content on brand perception : a case study of Mish Creative Agency (Unpublished undergraduate dissertation). Makerere University, Kampala, Uganda. | en_US |
| dc.identifier.uri | http://hdl.handle.net/20.500.12281/21804 | |
| dc.language.iso | en | en_US |
| dc.publisher | Makerere University | en_US |
| dc.subject | Short-form videos | en_US |
| dc.title | Examining the effectiveness of short form video content on brand perception : a case study of Mish Creative Agency | en_US |
| dc.type | Other | en_US |