| dc.description.abstract | The study addressed the impact of Kadongo Kamu music as used in television commercials in persuading customers to buy products, using “Bosco katala wa city” as my case study. Many genres of music have been used to create television commercials such as Kadongo Kamu, pop, hip-hop and many others but Kadongo Kamu has been less used yet it can also reach the set objectives and goals of those advertising companies. See “Bosco katala wa city” MTN momo advert that used Kadongo Kamu to sell the MTN first consumer goods such as airtime, lines, data, voice bundles. The fact that this music trended a lot not only in Uganda but also in outside countries, it is enough to show that our music that means Kadongo Kamu music has the ability to persuade customers because of its nature. In this study, I analyzed the impact of Kadongo Kamu music in persuading customers to buy products, how the lyrical content in Kadongo Kamu also help in persuading customers, how Kadongo Kamu is differs from other genres and the influence to other genres. The researcher used a qualitative study as a research methodology for collecting information and used tools like interviews, documentary. Findings show that Kadongo Kamu is one of the best music that can persuade customers to buy products because of its character, rich lyrical content, gamma, catchy melodies which are interesting, the Bakisimba beats and the drama in it. | en_US |
