| dc.description.abstract | Pearl Magic Prime (PMP) is a Ugandan Television channel which airs 24-hour General Entertainment that is dedicated to Ugandan content of Film and Arts. This dissertation aims to bring to light the influence of Pearl Magic Prime on Uganda's Film Industry. Additionally, the purpose of this study is to provide insight on how Ugandan Filmmakers are benefiting from the channel that is dedicated to airing Ugandan content of Film and Arts.
The data for this project was collected through descriptive methods of data collection. Interviews were carried out on the management of PMP, Production company Heads that have gotten the opportunity to air their content on the channel, other filmmakers and the viewers of the content. These interviews meant to elicit information from the participants. Secondary data was collected from newspapers, Google search and interviews.
While tracing the roots of the Ugandan Film industry, the research showed that Televisions have been the leading modes of distribution and marketing for Uganda’s Film Content. It has overridden all the other television channels because it buys and sponsors content unlike the other channels where a producer has to pay to get airtime. Filmmakers are now assured on some returns on investment.
When COVID-19 hit and a lot of people were stuck at home, the management saw an opportunity of giving the viewers more content to keep them engaged and that is why they made a call out to different filmmakers to submit their ideas and their shows became commissioned by MultiChoice Uganda. This study showed that thousands of people have benefited from its launch including: Producers, Directors, the Cinematographers, Actors, Audience amongst very many others as explained in this dissertation. | en_US |
