| dc.description.abstract | The role of language in the representation of culture in Ugandan television drama is an important aspect of storytelling. This dissertation explores how language serves as a powerful tool for representing culture, preserving heritage, and fostering audience engagement within Ugandan television drama. Uganda, a culturally diverse nation with over 56 distinct ethnic groups and languages presents a wide coverage for television dramas to draw from. Language in these dramas is not just a means of communication but a reflection of the Ugandan society in general. It is through language that characters express their identities, values, and worldviews, providing viewers with a window into the cultural similarities and differences that define Uganda. This dissertation explains the following key points. Uganda's linguistic diversity is a fundamental aspect of its culture, and television dramas use this diversity to authentically portray the nature of the nation's heritage. Different languages and dialects are used to create relatable characters and settings that resonate with specific communities. Language serves as a bridge to the cultural context of the narrative. Through dialogue, viewers are engaged in traditional practices, customs fostering a deeper understanding of Uganda’s diverse cultures. It also enables the portrayal of historical events and contemporary issues in a culturally accurate manner. Television dramas often explore themes of identity and belonging, and language plays an important role in shaping characters' sense of self and connection to their cultural roots. The use of local languages adds to the significance of cultural pride and heritage. Language choices can significantly impact audience engagement. When viewers hear characters speak in their local languages or languages familiar to them, it creates a sense of authenticity and relatability, enhancing the emotional connection between the audience and the story. While using different languages enriches the representation of culture, it also presents challenges in terms of accessibility and subtitles for a wider audience. Striking a balance between authenticity and inclusivity is an ongoing consideration for creators. In conclusion, the role of language in the representation of culture in Ugandan television drama is an important aspect. It acts as a cultural mirror, reflecting the nation's diversity, traditions, and stories. Through the choice of language, television dramas become a powerful medium for celebrating, preserving, and sharing Uganda's rich cultural heritage with both domestic and international audiences. | en_US |
