The effect of the communication model of persuasion and attitude change on HIV/AIDS in Uganda: Makerere University
Nakanwagi, Jamilah Yahaya
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The purpose of the study was to examine the Impact of Persuasion on Attitude Change Towards HIV/AIDS among Makerere University Students in the College of Humanities. The study intended to achieve the following objectives; to establish the relationship between communicator variables to persuasion communication and attitude change, to examine the relationship between message variables to persuasion communication and attitude change, to ascertain how the channel variables to persuasion communication and attitude change is related and determine the relationship between audience variables to persuasion communication and attitude change among Makerere University third year students doing BIOP. A cross sectional survey design using quantitative approach was adopted and data was collected from a sample of 70 respondents. The researcher used Pearson product moment correlation coefficient (r) to test hypothesis 1, 2, 3 and 4. The findings of the study revealed that communicator variable, message variables, channel variables were not inter-related, however, however, the study revealed that audience factor variables were significantly related to attitude change.