Social media use, peer pressure and women’s attitude towards hairstyles

Abstract

The main purpose of this study was to identity the relationship between Social Media Use, Peer Pressure and Women’s Attitude Towards Hairstyles. The study was intended to achieve the following objectives; to investigate the relationship between social media use and peer pressure, to find out the relationship between peer pressure and women’s attitude towards hairstyles and to examine the relationship between social media use and women’s attitude towards hairstyles. The study adopted a correlational survey design. The study used a sample of 100 respondents (50 respondents between 18-24 years and 50 respondents between 25-30 years) who were selected using simple random sampling technique. Data for analysis was obtained by use of a standard questionnaire designed by the researcher to find out the relationship between social media use and women’s attitude towards hairstyles and the relationship between peer pressure and women’s attitude towards hairstyles. The results of the study were; there is a negative significant relationship between Social Media Use and Peer Pressure (r=-0.686, p=0.029<0.05), the hypothesis was rejected and concluded that there is a negative relationship between social media use and peer pressure. There is a positive significant relationship between Peer Pressure and Women’s Attitude Towards Hairstyles (p=0.533>0.05), the hypothesis was retained and concluded that there is a positive relationship between peer pressure and women’s attitude towards hairstyles. And there is a negative significant relationship between Social Media Use and Women’s Attitude Towards Hairstyles (p=0.007<0.05). The hypothesis was rejected and concluded that there is a negative significant relationship between social media use and women’s attitude towards hairstyles. The following recommendations were made; more emphasis should be put on inquiring from women about their tastes and preferences of hairstyles to understand what they think can personally work for them so as to boost their self-esteem, identity, confidence in themselves and knowing what they want in order to reduce insecurities they face due to fear of what others will think or say about them. In addition to the above, women should invest more time in discovering their identity so that they don’t have to rely on role models or celebrities or wait for society to dictate and define who they have to be in terms of what’s appropriate or not since women can make their own choices that make them unique in their own different ways.